According to a recent Genpact study:
- Nearly two-thirds of consumers (63%) are worried that Artificial Intelligence is going to make decisions that will impact their lives without their knowledge
- Less than one-third (30%) are at least “fairly comfortable” with the idea of companies using AI to access their personal data
- Almost three-quarters (71%) say they don’t want companies to use AI that threatens to infringe on their privacy – even if it improves the customer experience
As AI continues its inevitable expansion into consumer interactions, it’s important to develop strong, transparent and well-communicated privacy policies and practices around the data being accessed by the AI engines – especially before GDPR enforcement takes effect in May of next year.
If your business is particularly interested in collaborating on AI projects, consider checking out MIT’s “Systems That Learn” research initiative.