Yawn – Another Company Failed to Patch. Wait! 144 Million Affected? A PR Disaster? Failure to promptly patch is an incredibly common cause of data breaches. Learn from Equifax’s situation about patching and communication. Boards, Senior Management and privacy personal should confirm that patches are applied promptly. Also, when breaches occur, hire and listen to your public relations team. In the Prepare phase of building your privacy compliance program, vet your communications team and conduct a tabletop of a large data breach to identify deficiencies in your process.